This rule, to be carried out this month, applies to all the YouTubers, regardless of their location or their content (even if it is directed towards a mature audience). This sudden declaration has caused quite a big conundrum in the virtual world. According to the rule, YouTube can demonetise the content of YouTubers who fail to follow it and might even get fined.
If you mis-tag your videos for the wrong set of audience, the FTC could charge you with compliance issues, and later, even takedown your channel. Other disciplinary actions include the implementation of fines, which could go up to $42,000 for each violation. Even though the help-centre of YouTube claims that they will look into the financial status of the content creator before the fines are decided, it still could add up to a considerable amount. Many YouTube animators are currently in a dilemma, as their work is not directed at children, but cannot be tagged as “for adults” either.
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