This rule, to be carried out this month, applies to all the YouTubers, regardless of their location or their content (even if it is directed towards a mature audience). This sudden declaration has caused quite a big conundrum in the virtual world. According to the rule, YouTube can demonetise the content of YouTubers who fail to follow it and might even get fined.
In a recent allegation, YouTube, the biggest video-sharing platform, was accused of failing to follow the regulations prescribed by the act. They were found guilty and were forced to pay a settlement of 170 million dollars to the New York Attorney General and FTC for the violations. They were also asked to take measures in order to prevent further violations of the act. Thus, YouTube has asked for a revamping of its guidelines, demanding the YouTubers to tag their creations according to their targeted audience, which should later be approved.